VK Unifies User Data Across Services into a Single AI Neuro-Profile for Recommendations
VK
VK combined anonymized user actions across VK Video, VK Clips, and VKontakte into a single transformer-based 'neuro-profile' to improve content recommendations, reporting a 5.5% increase in VK Clips watch time and higher engagement in testing.
Why it matters
Shows a major Russian platform consolidating cross-service behavioral data into one AI model to boost engagement and ad targeting.
Importance: 2/5
Notable product feature from a major Russian platform, official+media confirmed.